Earthbound Farm officials announced last week that it’s expanding its fresh fruit program and formally launching its new Earthbound Farm Fruit Division.
The new effort will allow for increased volume and consistency of quality throughout the year, while maintaining organic integrity and food safety standards from farm to retailer, officials of the San Juan Bautista, Calif.-based company say in a press release. Organic mangos were added this month as part of the program.
In addition to partnering with domestic organic fruit producers, Earthbound Farm officials said in the release the company will make farmer-direct fruit available to retailers from Argentina, Brazil, Chile, Costa Rica, Dominican Republic, Ecuador, Europe, Haiti, Mexico and Peru. Initially, the fruit division will staff field offices in Mexico and Argentina as well as the States.
Customers will be able to load fruit directly from ports in Vineland, N.J., Long Beach, Calif., Laredo, Texas, and Nogales, Ariz., as well as at Earthbound Farm coolers in San Juan Bautista, Calif., and Yuma, Ariz., officials say in the release. Already shipping are organic avocados, blueberries and cherries. Tommy Atkins and Kent mangos from Peru are now shipping. Mangos will be quickly followed by apples and pears from South America, officials say in the release.
“Today’s health-conscious consumer increasingly wants more organic choices that are accessible and affordably priced year-round, and they trust the integrity that Earthbound Farm brings to a program like this,” says Charles Sweat, CEO for Earthbound Farm, in the release.


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