Officials from Parsippany, N.J.-based Kings Food Markets announced Jan. 27 a re-launch of its brand with a redesigned logo and website, and grand re-openings at its 24 stores, featuring an increased array of perishables, throughout the year.

The Bedminster, N.J., store will be the first, according to a press release, with a re-opening on Feb. 3. There, Kings will offer freshly rolled sushi, fresh-made pasta, made-to-order brick oven pizza, more than 400 international cheeses, an espresso and cappuccino bar, a gourmet juice bar, an expanded produce and floral boutique, online ordering and a contemporary café equipped with Wi-Fi, according to the release.

The new Kings logo incorporates an image of a whisk and the tagline “Where inspiration strikes.”

“We want shoppers to be inspired by moments in our stores where the freshest ingredients, rarest finds and their passion for cooking all come together to create the perfect meal,” said Judy Spires, president and CEO of Kings Food Markets, in the press release. “Therefore, it was important that we further enhance our customers’ experiences both online and in stores to allow that inspiration to strike whenever and wherever they interact with the Kings brand.”

The new online experience will mirror that of the in-store offerings, as visitors to the website will find “a more user-friendly interface with sections such as rare finds, unique gourmet recipes from Kings chefs, and daily menus of freshly prepared food available at each store,” according to the release. Kings also is enhancing its social media offerings with listings on Facebook and Twitter.