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Meijer’s Teams with Johnsonville for Social Media Contest

Sometimes it’s difficult to put into words how much you love football, but Grand Rapids, Mich.-based Meijer and Johnsonville Sausage of Wisconsin are teaming up to give their most poetic customers a chance to win a football fan’s ultimate tailgate package.

Called “Meijer Pigskin Poetry,” the social media contest invites participants to go to the Meijer Facebook page, www.facebook.com/meijer, and create a fun football-themed poem in 30 words or less through Feb. 4 for a chance to win the ultimate fan package, according to a press release.

In addition to entering their own poems, those going on Meijer Facebook also will have the opportunity to vote for their favorite football poems through Feb. 4. The top 10 vote-getters will receive the grand prize package, including a portable grill, gourmet grilling kit, grill mitt, apron, a variety of Johnsonville bratwurst and a flat screen TV.

Contest winners for “Meijer Pigskin Poetry” will be announced on the Meijer Facebook page the week following the Big Game.

“The Meijer digital team is very excited to give our online fans another great opportunity,” said Kevin Brown, chief marketing officer for the retailer in a release. “As Meijer approaches one-half million Facebook ‘likes,’ this provides a fun and unique way for our customers to showcase their creative prose through digital and social channels.”

“We’re thrilled to partner with Meijer on this fun and unique contest,” added Nicole Boelman, Johnsonville Sausage business manager, in the announcement. “We’re looking forward to seeing the creativity Meijer shoppers are sure to show through the Pigskin Poetry contest.” 

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