The Ball Park brand Jan. 25 announced the launch of a new national advertising and marketing campaign: “Men. Easier Fed Than Understood,” according to a press release from Downers Grove, IL-based Sara Lee Corp., owner of Ball Park

The campaign, created by Publicis Seattle, is targeted toward women, officials say in the press release. The campaign will bring to life guy time moments, while also showcasing a variety of products from the Ball Park portfolio; the first spot will feature Ball Park Angus Beef Franks.

The multi-level marketing campaign will include print, TV, digital, social media, in-store and public relations, as well as the re-launch of the Ball Park website, www.ballparkbrand.com and Facebook page, www.facebook.com/BallParkFranks.

The Ball Park brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team. The Ball Park Frank was such a success, it was expanded nationally. Today, Ball Park products can be found in supermarkets, convenience stores and a variety of sports venues, including the current home of the Tigers, Detroit's Comerica Park.

Sara Lee’s portfolio of food and beverage brands, includes Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Pickwick Teas, Sara Lee and Senseo. In January, 2011, Sara Lee announced that it will divide into two publicly-traded companies, one focused on the international coffee and tea market and the other on North American meats.