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Say Cheese for New DCI Consumer Give-away

 

Richfield, Wis.-based DCI Cheese Co. this week is unveiling its “Flavor for All” enter-to-win contest sponsored its imported French cheese brand, Joan of Arc.

The contest runs through March 31, when one grand prize winner will receive a weekend getaway, to be awarded as a $2,000 Visa gift card, according to a press release from DCI.

Shoppers will be able to enter using in-store shelf talkers with tear pads featuring a coupon for Joan of Arc cheeses at participating retailers, and consumers with smart phones can connect directly to www.JoanofArcBrie.com via the promotional display’s QR code to access the online entry form

Joan of Arc bills itself as the oldest trademarked brand of French brie available in the United States. Other offerings include Camembert, Coulommiers, Goat Brie, soft Chèvre and Roquefort.

DCI, in operation since 1975, markets and sells imported and domestic specialty cheese brands, including il Giardino, Joan of Arc, King’s Choice, Nikos, Organic Creamery and Salemville.

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