Wegmans Food Markets Inc. is mastering the merchandising of prepared foods.
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Target Corp. is becoming a more active marketer of fresh foods. Analysts say the mass-merchandiser is headed in the right direction, but challenges to success remain.
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Winn-Dixie Stores Inc. is working to remain relevant by expanding and enhancing its outlets and fresh offerings.
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Supercenter operator Meijer Inc. is positioning fresh as a competitive differentiator.
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Wal-Mart Stores Inc. is expanding its perishables reach with the launch of its smaller-format Walmart Express outlets.
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Fresh & Easy Neighborhood Market is working to attract the growing base of shoppers who are seeking quick, healthy and affordable meals. Five years after its launch, the chain still is trying to establish an economic foothold.
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A heavy emphasis on customer service—and marketing pertinent products—is making Publix Super Markets Inc. a prime perishables destination.
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Fresh perishables are becoming an increasingly potent supermarket differentiator. Seeking to leverage growing shopper interest in health and wellness, taste and convenience—and to provide a distinct alternative to the traditional grocery and big box stores—more operators are giving greater merchandising emphasis to produce, prepared foods and proteins.
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Pinpointing shopper attitudes toward the buying experience—and specific products, technologies and trends—is crucial if retailers are to thrive in an evolving retail environment. Merchandisers will be in position to get a better grasp of the landscape via the results of a study commissioned by the International Dairy-Deli-Bakery Association.

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Regional power Wegmans Food Markets Inc. is forging a national reputation for its extensive prepared food offerings.
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